Introducing

Living The Prime Life – Survey Launch

Location

The Langham Hotel, London

The Brief

Health and nutrition company, DSM, briefed us to plan a launch event in tandem with their PR agency, Edelman, to showcase the survey findings of the benefits of Omega 3 to the press, enlisting the support of expert Dr. Hilary Jones.

Summary

An elegant event featuring TV Personality Anna Williamson, a presentation by Dr. Hilary Jones followed by a drinks reception, canapés and press interviews in the gardens. Before the event, we filmed interviews and vox pops to create digital content to share with a wider audience following the launch event.

Look & Feel

A simple branded backdrop and product display was created to enable the key messaging to shine through in a memorable way.

The Wow-Factor

The secret garden setting, a hidden gem within London, added a touch of beauty to the launch.

The Little Things

With an intimate VIP guest list of just 40 journalists and customers, each guest was greeted by name and introduced personally to their host.