Introducing

ACUVUE DEFINE Launch Event

Location

London & Manchester

The Brief

To create a two-day beauty launch event which showcases the new innovation and allows the guests to experience and interact with the product.

Summary

We transformed a blank canvas space for guests to enjoy an evening of beauty and science, to reflect the new sparkle and shimmer contact lenses.

Look & Feel

A full technical production, clean, clinical with a sprinkling of sparkle and shimmer.

The Wow-Factor

A mass ‘lens on eye’ experience where all guests put the new lenses on simultaneously, captured by a live artist.

The Little Things

We created a beautiful natural daylight zone so that guests could see the transformation in their eyes and what the lenses would look like during the day.