1-Day Acuvue OASYS Innovation Evening
Royal College of Nursing, London
To design a product launch to showcase the latest innovation – a tear-infused contact lens which provides enhanced comfort in response to patients demanding days.
Upon arrival guests immersed in the story of ‘demanding days’ with a series of imagery, facts and figures and ambassadors describing their busy days. They were then welcomed into the ‘Comfort Zone’ and throughout the evening, 165 guests lived and breathed the key benefit of the tear-infused design, comfort. Each element from the food to the dressing was themed around the comfort message.