Introducing

1-Day Acuvue OASYS Innovation Evening

Location

Royal College of Nursing, London

The Brief

To design a product launch to showcase the latest innovation – a tear-infused contact lens which provides enhanced comfort in response to patients demanding days.

Summary

Upon arrival guests immersed in the story of ‘demanding days’ with a series of imagery, facts and figures and ambassadors describing their busy days. They were then welcomed into the ‘Comfort Zone’ and throughout the evening, 165 guests lived and breathed the key benefit of the tear-infused design, comfort. Each element from the food to the dressing was themed around the comfort message.

Look & Feel

Guests enjoyed soft furnishings, cushions, chaise lounges and feather lamps, all to enhance the comfort message whilst immersing in their lens on eye experience. A full technical production and branded set was installed with comfortable seating, soft edged flowers and laser-cut tears to hit home the key feature.

The Wow-Factor

A striking 8ft high, custom-designed tear-shaped walkway, custom crafted by our carpenters.

The Little Things

‘Comfort Food’ was offered to guests to enhance the messaging including miniatures of all British favourites.