Just Rifles 5th Annual Dinner & Dance


The Brewery, London

The Brief

To create an unforgettable evening for 700 guests including soldiers who the charity support and guests from the property industry. The challenge was to exceed the charity’s fundraising record and make it more spectacular than the previous year.


An evening of indulgence, fundraising and entertainment. Welcomed by showgirls, stilt walkers and flame throwers, guests enjoyed a champagne reception before sitting down for a three course meal designed by Executive Chef, Tom Gore. MC Mike Knowles hosted the evening and keynote speakers included Major General Patrick Sanders CBE DSO and Just Rifles Chairman, Bryan Fugler.

Look & Feel

Fundraising was at the heart of the event with Just Rifles Charity Ambassadors collecting monies from the tables of guests. ‘Heads & Tails’ was hosted by Spurs footballers. The live auction conducted by auctioneer, John Barnett offered lots from exotic holidays to personal donations from Just Rifles supporter, Jimmy White. A silent auction using live bidding technology was held throughout the evening with prizes including a Top Gun Experience and Golf trip to Poland.

The Wow-Factor

Showgirls dazzled the room alongside caricaturists, magicians and a set by military band, 29 Fingers, who kept the guests partying until the early hours! An after party was also held at the Chiswell Street Dining Rooms to celebrate!

The Little Things

Fancy dress props, sweets and giant sponsor balloons were on the tables, PLUS, Just Rifles wristbands, polaroid pictures, shots & cocktails were sold to raise extra for the charity.