The Art of POSzle Launch
IceTank Studios, London
A technology launch event to showcase a new payment systems innovation through an interactive art installation, to transform the perception of payment transactions and enable guests to engage with the product in a playful way.
Guests walked along the red carpet to a sparkling cocktail reception. The venue was transformed from a crisp white backdrop into a visual art installation. Each touch point of the event related back to the brand, including interactive art, themed cocktails, canapés, Insta-printer, lively DJ and saxophonist.