Morton’s in Wonderland – Member’s Party


Berkeley Square, London

The Brief

To give existing members a night to remember and excite potential members with a wonderful day of fun & frolics to showcase the Club at it’s best.


Diamond Creative took over all four floors to create a visual feast, sponsored by Grey Goose. Each floor had an individual theme, a Mad Hatter’s tea party, The Queen of Hearts Garden, The House of Cards and Down the Rabbit Hole.

Look & Feel

Live entertainment played throughout the day, food demonstrations by Michelin chefs, themed cocktails, giant props, fancy dress, intricate dressing and event design to showcase the theme.

The Wow-Factor

A traditional Absinthe ritual was hosted by the Green Fairy for guests ‘Down the Rabbit Hole’.

The Little Things

Each guest was given a custom designed playing card with the day’s itinerary on the reverse.