“13th Hour – The Order of Never Hide”
Shoreditch Town Hall, East London
In 2014, Ray-Ban launched “The Order of Never Hide” a “not-so-secret society” where Ray-Ban fans around the world competed for “membership” by completing a series of online challenges.
To create a fully immersive event for 500 guests including VIPs, celebrities, and competition winners who were initiated into the fictional society.
Breathing life into The Order required the audience to take a leap from reality into fantasy. A 360-degree sensory experience that blurs the lines of fact and fiction. In addition to throwing a full on mini-music festival, we put together a team of actors, choreographers, set designers, carpenters, caterers, mixologists, lighting and sound designers trained in “immersive” theatre to transform historic Shoreditch Town Hall into the world of The Order, a fully immersive experience combining theatre, cinema, music, food, drink and dance.